Account Manager

The Warren Group is seeking a dynamic media sales professional to join our Business Media Group. This is a unique opportunity to be part of a dynamic division of a well-established and highly respected company.  You will work with clients and prospects on print and online advertising, sponsorships and events.

Ideal candidates will have sales experience, preferably in a business to business setting. Ability to sell digital media and events needed, as is energy, talent, creativity and a commitment to put in the effort necessary to raise the bar and surpass management’s and stakeholders’ expectations.  Revenue goals are the critical element to success in this position, but no less so than the ability to hold intelligent, consultative and persuasive phone and face-to-face conversations with high-level executives. Solid sales-writing skills, strong organizational skills and the ability to meet numerous deadlines within a fast-paced environment are essential for success in our publishing and events division.

The markets move fast and so do we.

Reports directly to the Business Media Sales Manager.

Essential Duties and Responsibilities (not limited)

Summary:   The Advertising Account Manager is responsible for selling media – print, Internet and Email – advertising space and event sponsorships and exhibits, and for establishing and managing relationships with advertisers and agencies. Essential duties and responsibilities include the following: 

• Primary duty is to promote, solicit and convince clients to enter into contracts to purchase The Warren Group goods and/or services;

• Prepares list of prospects from leads in other publications, web sites and from an internal prospect database;
• Obtains pertinent information concerning prospects' past and current advertising for use in sales presentation;
• Prepares or supervises preparation of sample layouts and copy with headings for print or banner ads;
• Contacts and visits prospects to point out advantages of own publications or Web site, and exhibits prepared samples;
• Confers with advertisers to determine timing of ad insertions and reinsertions or impressions;
• Presents and negotiates rates with client;
• Prepares and signs client contracts;
• Prepares or supervises preparation of ad layout for print or banner ads, and presents to client for approval;
• Notifies current and potential advertisers of opportunities of interest, such as a related topical article or issue of a publication;
• Enters new customer data and other sales data for current customers into computer database;
• Develops and maintains relationships with purchasing contacts;
• Investigates and resolves customer problems with insertions;
• Regularly attends offsite meetings with customers or industry professionals (May include trade shows, seminars, networking events or membership meetings.);
• Off-site travel required;
• Must have valid driver’s license;
• Other duties may be required or assigned.

Core Competencies:      

• Minimum of two years of related sales experience or training;

• Must be adept at managing the sales process from cold call to closing;
• Must excel at selling intangibles such as ideas and concepts;

• Knowledge and understanding of marketing and business principles;

• Must have excellent written and verbal communication skills. Ability to read, comprehend and author professional-level business correspondence, E-mail and letters. Ability to speak and write clearly using grammatically correct English to all levels of the organization, as well as to outside business contacts, including up to the CEO level;

• Must inspire trust and credibility;

• Highly industrious and productive, with a superior work ethic;

• Proactive, assertive and resourceful and must perform work duties with a sense of urgency and focus.;

• Is creative and develops ideas, internally and with clients, to improve and promote The Warren Group and its clients;

• Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.Possess or quickly learn the basics of media buying: reach, frequency, composition, CPMs and Internet analytics and metrics;

• Must be familiar with Microsoft Office, including proficiency with Excel and mail-merge, as well as other industry-related applications, including CRM applications and Adobe;

• Quick learner with ability to customize solutions to meet a variety of client needs;

• Must be highly organized in order to manage multiple products, clients and deadlines.

  Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily and have proficiency in each core competency. The requirements listed above and below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  Work Environment/Schedule:  Media, Advertising, Marketing, Publishing, Real Estate, Banking, Legal…all very exciting, innovative areas to be working within and that employment at The Warren Group provides. The Warren Group is an equal opportunity employer who supports a friendly, quiet workspace, free of harassment. We are located in the Fort Point Channel Innovation District of downtown Boston, close to South Station. This is a full-time position, Except for off-site travel to clients and industry events, work will be performed at the company office during company operational hours of 8:30 AM to 5:00 PM, Monday through Friday.

Company Description

Founded in 1872, The Warren Group is a family-owned company known for its award-winning newspapers, custom publications and events and recognized as New England's most trusted source of data and online tools for real estate and financial professionals. The Warren Group collects and compiles data on real estate sales and ownership throughout New England. We offer a range of real estate products, information services and printed and online publications, including the weekly newspaper Banker & Tradesman and monthly magazine The Commercial Record. The company also produces and organizes trade shows and events for a variety of industries, including banking, mortgage, finance, and legal. Based in Boston, the company was established in 1872 and is now in its fourth generation of family ownership and management.

The core business has three different segments: publishing, data solutions and events.

Publishing: In addition to flagship publications Banker & Tradesman and The Commercial Record, The Warren Group publishes several targeted publications for various associations and audiences around the country. We serve niche industries including banking, accounting, legal, real estate and construction.

Data Solutions: The Warren Group's suite of data solutions includes market reports & statistics, research tools, marketing & business strategy solutions, analytics & research and data licensing.

Events: The Warren Group produces and organizes trade shows and events for a variety of industries, partners and companies. Our sales force, marketing team and event partners create exciting and educational tradeshows unique to your business.

Work location: Boston, MA