Founded in 1975, MSI is the leading supplier of Premium Surfaces including flooring, countertops, decorative mosaics and wall tile, and hardscaping products. MSI’s product offering includes an extensive selection of granite, marble, porcelain, ceramic, quartz, glass, quartzite, and other natural stone products. Headquartered in Orange, California, MSI also maintains distribution centers across the United States and Canada. MSI’s product line is imported from over 36 different countries on six continents bringing the very best products to the North American Market. The company maintains an inventory of over 125 million square feet of material. For more information on MSI, visit msistone.com
We provide our employees with great benefits that feature programs like employee medical, dental and vision benefits, 401k contribution (up to 4% of your base salary), as well as vacation time.
MSI’s National Marketing team is in need of a Media Manager in Atlanta, GA to manage and execute PR, Marcom and social media communications for the Company. Reporting to the Director Marketing and Digital Marketing, the Media Manager will be a highly motivated marketer and storyteller who works well in a team environment and has a strong PR, Marketing Communications and Social marketing background. In this role, the Media Manager should be able to develop and leverage PR contacts and utilize marketing skills to develop, execute and optimize various communications across print, PR, digital and social channels. Find creative, breakthrough ways to make brand messages stand out. This includes continuous development of relationships with media and influencers (both traditional press and social media/digital audiences), and working with National Marketing and our management team to achieve strategic goals.
To perform this job successfully, the individual must be able to do the following:
Develop relationships with relevant media, PR and industry contacts and publishers, builds and nurtures those relationships to increase awareness and engagement of MSI and its products
Managing and executing posts and campaigns of MSI Social media communities on all Social channels on a day-to-day basis. These include Facebook, Twitter, Pinterest, Houzz, Youtube and Instagram (future)
Plan, manage and execute print advertising and digital publisher advertising for the company
Maintain an understanding of all aspects of social media platforms (including engagement, costs, paid media, etc.) and a desire to stay abreast of media platform evolution and trends. Understanding PAID social will be critical in this position.
Understand MSI brand’s positioning and brand “voice” to maintain consistency of message and positioning across communication channels
Conduct market and competitive research as needed to identify opportunities for coverage of MSI by relevant media outlets and across our publisher ecosystem
Support and assist in managing content calendar, publisher partner placements for print and digital, overall ad budgets and budget pacing
Work with members of the team to develop and execute print, PR, and targeted display media campaigns
Manage company press releases, ongoing company blog posts and weekly Social posts across MSI Social Channels
Assist in writing copy for marketing emails, internal/external communications and presentations as needed
Work closely with the Director Marketing and Digital Marketing and Content Marketing Specialist to align marketing campaigns with PR, print, digital and social strategies
Execute a business-to-business social media strategy on appropriate social media platforms – to include specific campaigns to help bring awareness and leverage the company’s products and tools to its target audiences
Execute the social media calendar aligned with MSI National Marketing’s overall Integrated Content Calendar
Grow social media following, user communities and influencers through concepting and executing social branding and tactical campaigns
Develop new contacts within the Surfaces industry and works to maintain existing contacts
Stay on top of evolving industry trends/news to ensure MSI’s campaigns remain relevant
Performs Media analysis on all campaigns
Develop planning/buying/optimization strategies for maximizing media dollars
Track media spend/pacing, and maintain media budgets/media spend summary
Additionally the candidate must meet the following Education and Experience requirements:
Bachelor’s Degree in Marketing, Advertising, Public Relations, Communications or related field
Four + years of experience in Advertising/Marketing and Public Relations
4+ years proven working experience in public relations
3+ years experience managing print advertising campaigns with media and industry publications
4+ years experience directly managing paid and corporate earned media campaigns through GDN, PRNewswire, Facebook, Twitter, Pinterest, Instagram and/or other publishers
Solid understanding of B2C and B2B marketing, PR and social media
Experience in developing and executing paid advertising campaigns on Facebook, Google and Ad Publisher Partner platforms
Ability to balance more traditional PR tactics (press releases, media alerts, pitching, media tours and one-on-one interview management) with social media/digital channels, including Pinterest, Facebook, Twitter, Instagram, and print media advertising
Excellent content and communications skills – written, verbal and visual
Strong project and time management skills
Required Experience:
5 years experience in managing PR, print and digital campaigns
4-5 years of working in PR, print and social media; preferably for the business-to-business market
Established relationships with industry influencers and reporters (broadcast, print and online)
Social Media Campaign experience required
Knowledge in Social media listening and social management platforms e.g. Sprinklr, Trackmaven, Hootsuite, etc
Proven track record of growing and building social media audiences
Ability to work both collaboratively and independently
Ability to own and manage multiple projects a nd deliverables, with excellence, in a fast-paced environment
Must have an inquisitive mind and thirst for learning
Strong organizational skills
Strong written and verbal communications skills
Strong presentation skills
If you possess the required skills and experience, we would love to meet you!
You can learn more about us online at www.msistone.com or submit your resume at https://www.msistone.com/careers/careerdetail.aspx?joblocid=1
Employment is contingent upon successful completion of background check, drug test, and physical exam.
Only candidates meeting the minimum requirements will be considered for this position. Please do not apply unless you meet all requirements.
Work location: Atlanta, GA