Paid Media Manager

What You'll Do

As the Paid Media Manager, you will join a team of experts in digital strategy, design, creative ideation and development. You will be fully responsible for the execution of acquisition campaigns for our clients across all acquisition channels. Additionally, you’ll manage digital marketing deliverables including initial planning, implementation, monitoring, optimization, analysis and reporting of complex acquisition marketing goals across a range of high-profile clients.

What You'll Contribute 

• Develop media plans for campaigns against client goals (branding / engagement, sales, audience growth, etc)
• Develop short and long term digital advertising strategy for clients with the goal of driving new customer acquisition (sales growth), brand engagement, and customer retention through prospecting and remarketing campaigns utilizing search, programmatic, paid social, video, and mobile advertising tactics
• Manage the entire marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring, optimization, analysis and reporting
• Manage paid search, programmatic display, social advertising, and other paid media channels
• Develop reporting framework for all client advertising and put together weekly and monthly reports
• Work with marketing team to generate weekly, monthly and quarterly performance reports and dashboards, and recognize and troubleshoot data anomalies
• Own relationship with digital advertising/marketing technology vendors
• Research and analysis on markets or ideas as assigned
• Provide analysis of results and optimization ideas to Account teams in order to grow accounts and improve client goals
• Ensure that all client documentation is spot on, following internal documentation and approval processes
• Work directly with accounts team to help facilitate client meetings and provide online marketing expertise as needed
• Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect client accounts

Our Requirements

• 4+ years of experience in managing large scale paid media campaigns with a minimum budget of at least $100k+/month
• Currently employed as a Marketing Manager or similar role
• College degree in Marketing, Communications or related field required
• Experience with optimization of paid media campaigns to hit CPA, ROI and Engagement goals
• Expert knowledge of Google AdWords, Bing Ads, AdWords Editor and Bing Ads Editor
• Expert knowledge of Facebook Advertising and Facebook Business Manager
• Expert knowledge of Google Analytics required, experience with additional analytics/measurement/tag management platforms preferred
• Knowledge of A/B testing platforms such as Optimizely or Google Optimize
• Strong overall Digital Marketing knowledge, with a hunger to learn more
• Extremely data driven and detail oriented
• Expert knowledge of Microsoft Excel
• Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
• Excellent verbal and written communication skills required for this role
• Extremely analytical, detail-oriented and organized
• Demonstrated mastery of online marketing tactics including the execution of keyword builds, bids and bid optimization strategies, implementation of new tactics, and related activities.
• Demonstrated track record of success in the industry
• Experience in prioritizing a heavy workload and the ability to meet and exceed client deadlines with accuracy
• Strong history of managing large digital marketing campaigns
• Experience creating reports and recommendations based on account performance
• Agency experience preferred
• Team player with an entrepreneurial spirit

Work location: New York, NY