Automotive Sales Duties and Responsibilities:
• Communicates effectively with customers and prospects according to their preferred method of communication, whether by phone, by e-mail, or in person.
• Has thorough knowledge of all dealership products and services.
• Satisfies the transportation needs of Internet-generated customers.
• Directs customers to product information resources, including those available on the Internet.
• Assists customers in selecting a vehicle.
• Understands the psychology of Internet customers and works with them accordingly to draw them into the store for proper vehicle demonstration and to close the transaction.
• Checks email frequently and responds to inquires immediately. Delivers messages intended for other departments promptly. Notifies customers that their messages have been forwarded to the appropriate personnel for prompt attention.
• Handles all Internet sales inquiries personally.
• Coordinates Internet promotions with other dealership sales promotions and advertising.
• Ensures that the Web site address is prominently displayed throughout the dealership; e.g., on business cards, flyers, pens, and all dealership advertising.
• Researches auto-buying services on the Internet and acts as liaison with any services the dealership uses to promote its site or advertise.
• Maintains an ongoing customer database to capture repeat business.
• Knows and understands the federal, state, and local laws which govern retail automobile sales.
• Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals.
• Keeps abreast of new products, features, accessories, etc., and their benefits to customers.
• Attends product and sales training as requested by sales manager.
• Schedules first service appointment.
• Attends sales meetings.
• Maintains professional appearance.
• Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor
Work location: Searcy, AR