Senior PPC Strategist

Denver, CO
United States

Inflow

1 to 50 employees

Inflow is an eCommerce marketing agency based in Denver. Our core strengths are technical SEO, PPC, CRO and eCommerce.

Joining the Inflow team means striving for continuous improvement in your results, skills and self. We value professional and personal growth, and provide our staff with the means to succeed.

Being part of Inflow also means communicating well, giving back, and appreciating the opportunities we have to help our clients.

Achieving a balance between professional growth and personal wellbeing is important to Inflowers. We put all of ourselves into our work when we're here, and enjoy life from our skis, snowboards, couches, bikes and tents when we're not.

We want our team members and our clients to be raving fans of Inflow, which is why we hire candidates who are motivated to get results for our clients. Inflow seeks team members who possess a core drive to do and be their best at whatever they're doing.

Inflow's long-term mission is to grow and connect brands with their ideal consumers in order to improve the quality of life (or work) for the consumer.

We work toward this goal by growing eCommerce Brands through expert digital marketing.

Eventually, we will build and grow our own Inflow brands.

Company Info

Job description

Are you familiar with the phrase: “I have a spreadsheet for that”? Is analytics a Pavlovian trigger for you? Do clients sometimes send you chocolate-covered strawberries because you’re so on it? Do you regularly seek out the next best KPI and optimize your optimization process? Are you a complex person who lives in that eclectic little cubbyhole where art meets science? Is paid search your shameless passion? Say no more. This is not Tinder, but we just might have struck a match. On the other hand, if you are interested in churn and burn, (i.e. manage dozens of campaigns, but aren’t really tuned into their nuances or shifts) you are probably not today’s winner and we encourage you to swipe left.

Responsibilities (Your Mission)

  • Serve as a top-dog leading paid search analyst
  • Build highly targeted PPC campaigns across multiple channels
  • Write PPC ads with loads of pith and flair
  • Run split-testing and be an awesome optimizer of CTR, CPA and ROAS
  • Manage multiple client’s expectations, strategies, budgets and conversions
  • Monitor performance based on goals, industry standards and benchmarks
  • Derive client insights and then execute, execute, execute

What We Must Have (No, Really)

  • Experience: 3-6 years experience managing paid search campaigns for e-commerce and lead gen clients
  • Value-Proving Account Management Maven: Know how to prove, demonstrate, spell-out value to client frequently. Must understand client’s conversion goals. Must understand client’s conversion goals. Capiche?
  • Optimization Skills: Wizard with Adwords, paid social ads, remarketing tactics and more.
  • Stakeholder Hotshot: Ability to meet the client where they are, respond early, don’t overburden, memorize channel preferences, anticipate needs (even if it’s a latte)
  • Data + Insight: Highly proficient in Excel and Google Analytics using them to process dump-truckloads of data into usable strategies for execution.
  • Communication: Excellent. Grammar. Spelling. Tact.

What We Dream About. (Among Other Things.)

  • 4+ years experience actively managing and implementing AdWords strategies
  • Significant experience managing accounts with high ROI on other platforms like Facebook, Twitter, LinkedIn and Bing.
  • Ecommerce experience (this is where Inflow is headed)
  • Landing page optimization experience
  • Google Adwords and Analytics Certified
  • Experience with split testing and other ways to optimize CTR and CPA
  • Experience setting up and optimizing data feeds and Shopping campaigns
  • Experience with various bid optimization and automation strategies.

And About Culture. . .

We know that culture isn’t really about beer meisters and beanbag chairs. It’s about people. And wanting to come to work. And the F word. No the other one–freedom. To be yourself. To make mistakes. To laugh out loud. To break into random applause when someone leaves this office in the evening. To work 40 hours and not need to check your email from the top of Bierstadt, or on the drive back to Denver. To be surrounded by talented people with multiple superpowers. Happy hours don’t necessarily happen every week. We got kids and dogs and stuff. But we do replenish and celebrate. Beers. Bowling. Rockies games.

Why We’re Perky

  • Competitive salary
  • Paid vacation and personal days. Festival-fanatic? Boarder? Hockey mama? No problem.
  • The whole insurance thing: retirement contributions, short-term, long term disability, life and health.
  • 15five takes the pulse of our company. We listen to, consider and respond. Every week. Period.
  • Responsibility and autonomy. You’re in charge of the printer.
  • We’re not so big. Rule-bending abound.
  • Uptown location. Steuebens, Marczyks, Olive & Finch plus that vegetarian place with all those cute, creepy bunnies
  • Stocked fridge. LaCroix and Sweet Action and Upslope. The occasional VooDoo.
  • Collaborative ‘sphere: Work together. Work alone. Attempt a social media cartwheel. Crash and burn. Try again.
  • Free parking!
  • Dude, it’s a well of expertise around here. Ask and you shall be educated.
  • Birthdays are a big deal. Desserts are served. Craftiness occurs.
  • Publish and build your personal brand via our blog and social media. Stand on our shoulders. Get noticed online. Mix with industry geeks. You matter.

Company Description

Our company has been named by the Denver Business Journal as one of Denver's fastest growing private companies for the last five consecutive years, due in no small part to our tight-knit, cohesive team of industry experts and a slew of satisfied clients. We're even on the Inc. 5000 list of America's Fastest-Growing Private Companies.

The Inflow team is composed of T-shaped marketers with expert-level depth in one or more areas like conversion optimization, search engine optimization, paid search, email, social, PR, content marketing, etc. Our team also has a broad understanding of multiple digital marketing channels. This enables us to provide high-level eCommerce marketing strategies that integrate each channel, as well as tactical implementation and training for your eCommerce marketing team.

Work location: Denver, CO

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