We are looking for a motivated individual to join our Audience Buying Team as a Supervisor focused on Paid Social. Working in the dynamic interactive marketing industry, you will work closely with cross-discipline client account teams to execute upon best-in-class strategies across social platforms.
The Paid Social supervisor participates in all aspects of the buying of advertising on self-service social platforms including Facebook, Twitter, LinkedIn, Pinterest, Snapchat, etc. The Paid Social Supervisor is often the lead day-to-day subject matter expert (SME) for their clients, providing strategic recommendations, continuing to push innovative ideas within the space.
Social Media's ability to target customers, create compelling and engaging ads and deliver outstanding performance demands detail oriented, strategic and creative thinkers with a drive to make an impact.
The Paid Social Supervisor is also a key resource for the team and is expected to support the management team in training and supporting junior media analysts on the team while developing best practices in this rapidly changing channel.
Responsibilities:
- Day-to-day campaign management & creation of Paid Social programs
- Bidding and optimization of campaigns
- Implementation of best practices and testing strategies
- Maintain high levels of up-to-date knowledge of best practices and strategies in Paid Social (betas, ad network updates, innovation opportunities, etc.)
- Maintain knowledge of the dynamic digital ecosystem (search, social, native, display) and how channels work together
- Assist in development of media strategy and building paid social media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)
- Thoroughly understand client’s business, goals and KPIs
- Reporting on campaigns from various reporting sources (In-platform, bid management platforms, and web analytic platforms)
- Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
- Communicate with clients on all elements of the campaign, including planning, performance, and project status and client goals.
- Develop campaign testing plans in conjunction with the Planning team
- Provide creative guidance to clients, partner agencies and internal teams based goals and media flighting – help clients tell their stories
- Contribute to client education and develop POVs; evangelize the value of paid social media and the best practices
- Build effective relationships with all vendors – ad networks, technology partners, etc.
- Support and assist in developing team members to optimize their performance, contribution and job satisfaction.
Qualifications:
- Bachelor’s Degree or equivalent work experience
- Minimum 2 years of experience in managing paid social media campaigns on Facebook
- Experience buying Twitter, Snapchat, LinkedIn, Pinterest, etc a strong plus
- Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
- Strong Excel skills
- Ability to handle multiple tasks in a fast-paced environment, under tight deadlines.
- Demonstrated analytical skills.
- Strong verbal and written communication skills.
- Detail-oriented and organized.
- Exhibit enthusiasm, passion, creativity and commitment.
- Paid Search experience a plus
Company Description
Entech Networks is a boutique staffing agency focusing on the placement of professionals at all levels, nationwide.
Work location: San Francisco, CA